Brochures, Flyers, Pamphlets and Leaflets are all made with the sole purpose of advertising. The brochure should catch the eye, just one look and the person should feel curious about what it is about and that's when it can be called a good brochure.
Once someone starts reading it they shouldn't be let down. Here are some tips on working on the content of a brochure.
Let the Pictures do the Talking
As the saying goes a picture is worth a thousand words, in a brochure you should let pictures do most of the talking and the text should support the images. The amount of text should be minimum. Rely on headings to convey your message, Texts should be short and sweet. List out points rather than put it in a paragraph. In case you need to write paragraphs split it up into smaller paragraphs.
Title
Give importance to the title, make it big as now a days its all about the brand and building the brand's name is crucial. Use a catchy tagline to support the title. Give a generous amount of space for it, for a multiple paged brochure leave the front page exclusively for the title, tagline and some visual treats.
The Message To Be Conveyed
A brochure should convey the following things about the organization/product.
Once someone starts reading it they shouldn't be let down. Here are some tips on working on the content of a brochure.
Let the Pictures do the Talking
As the saying goes a picture is worth a thousand words, in a brochure you should let pictures do most of the talking and the text should support the images. The amount of text should be minimum. Rely on headings to convey your message, Texts should be short and sweet. List out points rather than put it in a paragraph. In case you need to write paragraphs split it up into smaller paragraphs.
Title
Give importance to the title, make it big as now a days its all about the brand and building the brand's name is crucial. Use a catchy tagline to support the title. Give a generous amount of space for it, for a multiple paged brochure leave the front page exclusively for the title, tagline and some visual treats.
The Message To Be Conveyed
A brochure should convey the following things about the organization/product.
- What it is?
- Why it is useful to the reader?
- Why chose this instead of some similar product/service?
- How to access it?
- A word of assurance that this is the best.
Brag
Brag about your product, show testimonials, awards, certifications all that you can get to show that you stand apart. Convince the audience that your product is the best.
I Am Talking To You
Use the words 'you' and 'we', the brochure should be talking to them not just informing them about your product. We represent the team that is going to be there for all of the readers needs and you have figured out who you in the context is.
Mentioning and Stressing
You should definitely mention certain points but should stress on others. You should mention a brief background of the product and stress on the advantages because that determines the interest of the reader. A realization of the things to be mentioned and stressed have to be identified.
Ending With A Request/Suggestion
Please log on to our website for more information is the most commonly seen example. The last section generally deals with contact/access details. Instead of bluntly giving your address and phone number, make a request.
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